Vryskut sosiale media strateeg
Oor hierdie rol
We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity. Responsibilities Develop an audience growth strategy across Instagram, TikTok, and other social platforms Advise on content pillars, themes, and positioning for a distinctive social brand Recommend Reels and short
Skills / categories
About marketing roles
Marketing roles split between brand/storytelling, growth (paid acquisition, analytics), and content/SEO (organic). The biggest signal of quality on a JD: does the company measure marketing as a cost center or a growth engine? You want the latter.
Typical skills: Copywriting, analytics (GA4, Mixpanel), one or more channels (paid social, SEO, email), reporting
Gear that helps in this role
Remote marketing setups commonly include:
Affiliate links — small commission to us at no extra cost to you.
Salary insights (US, rough)
Typical range for marketing roles in the US is $50,000–$175,000/year, varying widely with seniority, company stage, and city.
Slegs skattings. Vir maatskappyspesifieke nommers, gaan na levels.fyi (tegnologie), Glassdoor, of vra in die onderhoud.
Hoe om voor te berei vir die onderhoud
Bemarkingsonderhoude verskil baie volgens subdissipline. Vir groei: verwag tregterontleding ("ons betaalde CAC is 30% hoër - wat doen jy?"), kanaalmengselvrae en metrieke definisies. Vir handelsmerk / inhoud: verwag skryfvoorbeelde of 'n lewendige skryfoefening, plus 'n "vertel my van 'n veldtog wat gewerk het of misluk het". Vir SEO: verwag tegniese vrae oor deurkruip, indeksering en optimalisering op bladsy.
Universeel: wees gereed om te bespreek toeskrywing eerlik. Bemarkers wat beweer dat elke oorwinning hulle s'n is (of weier om na syfers te kyk) dui daarop dat hulle 'n probleem sal wees om mee te werk. Wys dat jy verstaan dat toeskrywing morsig is, en het 'n standpunt daaroor.
Waarheen hierdie rol tipies lei
Bemarkingspaaie verdeel volgens subdissipline. Groei: Bemarkingsanalis → Groei PM / Bemarker → Hoof van Groei → GMO. Handelsmerk / inhoud: Inhoudbemarker → Inhoudhoof → Direkteur van Handelsmerk → GMO. SEO: SEO Spesialis → SEO Bestuurder → Hoof van Organiese. Senior rolle ($175k+) vereis gewoonlik óf diep spesialisasie óf algemene bestuursreeks.
Kruisdissipline-skuiwe is waardevol: 'n groeibemarker wat inhoudstorievertelling leer, of 'n handelsmerkpersoon wat analise leer, word baie moeiliker om te vervang. Vermy om vir meer as 5 jaar in 'n enkele kanaal gevang te word - kanaalspesifieke vaardighede verval die vinnigste namate platforms verander.
Rooi vlae om na te kyk
- "Genereer virale inhoud" as 'n doelwit. Virality isn't a strategy. Real marketing roles have specific funnel metrics (CAC, MQL volume, ARR contribution).
- No mention of analytics tools. Marketing without measurement is just spending money in the dark.
- "Wear many hats" with a base of $50k. Means one person doing the work of three for the salary of one. Healthy startups specialize as they grow; chaotic ones never do.
- Founder lists marketing as their "passion project". You'll be second-guessed on every decision.
Frequently asked questions
How do I apply to this role?
Click the "Apply on RemoteOK" button at the top of this page. You'll be sent to the original posting where the employer accepts applications. Wikishopline doesn't collect resumes or process applications.
Is this listing current?
Wikishopline aggregates jobs daily from partner sources (remoteok). Postings older than ~14 days are pruned, but always verify the role is still open on the employer's site before you spend time on a cover letter.
Does Wikishopline charge employers or applicants?
No. Aggregated jobs are free for both sides. Wikishopline also accepts $5 / 30-day paid postings at /jobs/submit for employers who want direct visibility — but the listing you're viewing was sourced from a partner.
What does a marketing role typically involve?
Marketing roles split between brand/storytelling, growth (paid acquisition, analytics), and content/SEO (organic). The biggest signal of quality on a JD: does the company measure marketing as a cost center or a growth engine? You want the latter.
What's the typical salary range for marketing roles in the US?
Roughly $50,000–$175,000 USD/year, depending on seniority, location, and company stage. This is a wide range on purpose — verify against levels.fyi or Glassdoor for the specific company.
