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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Joanne Lachance and Lori Laroque from Timmins, ON muscle their way into the Den hoping they will find a way to spin the Dragons on their new fitness accessory for young ones.
The Pitch on Dragons' Den Canada
Back Seat Driver appeared on Dragons' Den Canada (Season 7, Episode 4) in 2012. Joanne Lachance & Lori Laroque pitched the product to the Dragons. Asked 20K for 50%.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is Back Seat Driver still in business?
Outcome not recorded on CBC archive.
Who founded Back Seat Driver?
Back Seat Driver was founded by Joanne Lachance & Lori Laroque.
Did Back Seat Driver get a deal on Dragons' Den Canada?
Yes — Asked 20K for 50%.
Where can I buy Back Seat Driver?
Back Seat Driver is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den Canada
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