Layback Co.
🍁 Dragons' Den Canada · Season 12, Episode 20 · 2018

Layback Co.

A duo think their laid back approach will help them land a Dragon partner

Founder: Justin Chorney, Adam Cook Category: Other
Asked 150K for 15%

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Layback Co.

A layback spin is a variation of the upright spin, a spin in figure skating. British figure skater Cecilia Colledge was "responsible for the invention" of the spin and the first to execute it. Colledge's coach, Jacques Gerschwiler, who was a former gymnastics teacher and according to Colledge "very progressive in his ideas", got the idea for the upright spin while watching one of Colledge's trainers, a former circus performer turned acrobatics instructor, train Colledge to perform backbends "by means of a rope tied around her waist". The upright spin has long been associated with women's skating, but men have also performed it. Skaters include it in their programs because it increases their technical content and fulfills choreographic needs.

Source: Wikipedia · see Wikimedia Commons

The Story

A duo think their laid back approach will help them land a Dragon partner.

The Pitch on Dragons' Den Canada

Layback Co. appeared on Dragons' Den Canada (Season 12, Episode 20) in 2018. Justin Chorney, Adam Cook pitched the product to the Dragons. Asked 150K for 15%.

Where they are now: Outcome not recorded on CBC archive.

Frequently Asked Questions

Is Layback Co. still in business?
Outcome not recorded on CBC archive.
Who founded Layback Co.?
Layback Co. was founded by Justin Chorney, Adam Cook.
Did Layback Co. get a deal on Dragons' Den Canada?
Yes — Asked 150K for 15%.
Where can I buy Layback Co.?
Layback Co. is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Dragons' Den Canada

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