Naked
🍁 Dragons' Den Canada · Season 4, Episode 1 · 2009

Naked

Joel Primus and Travis McLaren from Abbotsford, BC, pitch their line of Italian microfibre underwear

Founder: Joel Primus & Travis McLaren Category: Apparel
Asked 150K for 33%

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Naked

Nudity is the state of being in which a human is without clothing. While estimates vary, for the first 90,000 years of pre-history, anatomically modern humans were naked, having lost their body hair, living in hospitable climates, and not having developed the crafts needed to make clothing. As humans became behaviorally modern, body adornments such as jewelry, tattoos, body paint and scarification became part of non-verbal communications, indicating a person's social and individual characteristics. Indigenous peoples in warm climates used clothing for decorative, symbolic or ceremonial purposes but were often nude, having neither the need to protect the body from the elements nor any conception of nakedness being shameful. In many societies, both ancient and contemporary, children might be naked until the beginning of puberty and women often do not cover their breasts due to the association with nursing babies more than with sexuality.

Source: Wikipedia · CC BY-SA 3.0

The Story

Joel Primus and Travis McLaren from Abbotsford, BC, pitch their line of Italian microfibre underwear.

The Pitch on Dragons' Den Canada

Naked appeared on Dragons' Den Canada (Season 4, Episode 1) in 2009. Joel Primus & Travis McLaren pitched the product to the Dragons. Asked 150K for 33%.

Where they are now: Outcome not recorded on CBC archive.

Frequently Asked Questions

Is Naked still in business?
Outcome not recorded on CBC archive.
Who founded Naked?
Naked was founded by Joel Primus & Travis McLaren.
Did Naked get a deal on Dragons' Den Canada?
Yes — Asked 150K for 33%.
Where can I buy Naked?
Naked is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Dragons' Den Canada

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