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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
This St. John’s, NL, pair believes their original drinking game will be the next big sensation.
The Pitch on Dragons' Den Canada
ROX appeared on Dragons' Den Canada (Season 5, Episode 15) in 2011. Benjy Kean & Greg Ryan pitched the product to the Dragons. Asked 50K for a 10% royalty.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is ROX still in business?
Outcome not recorded on CBC archive.
Who founded ROX?
ROX was founded by Benjy Kean & Greg Ryan.
Did ROX get a deal on Dragons' Den Canada?
Yes — Asked 50K for a 10% royalty.
Where can I buy ROX?
ROX is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den Canada
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