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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Bob Huitema from Toronto, ON, presents his alcohol-free gin.
The Pitch on Dragons' Den Canada
Sobrii appeared on Dragons' Den Canada (Season 16, Episode 6) in 2021. Bob Huitema pitched the product to the Dragons. Asked 100K for 16%.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is Sobrii still in business?
Outcome not recorded on CBC archive.
Who founded Sobrii?
Sobrii was founded by Bob Huitema.
Did Sobrii get a deal on Dragons' Den Canada?
Yes — Asked 100K for 16%.
Where can I buy Sobrii?
Sobrii is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den Canada
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