str8ts
🍁 Dragons' Den Canada · Season 5, Episode 8 · 2010

str8ts

This Victoria, BC, man thinks he can make a fortune from his new puzzle which he hopes will be the next Sudoku

Founder: Jeff Widderich Category: Kids/Toys
Asked 50K for 5% royalty

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About str8ts

Str8ts is a logic-based number-placement puzzle, invented by Jeff Widderich in 2008. It is distinct from, but shares some properties and rules with, Sudoku. The name is derived from the poker straight. The puzzle is published in a number of newspapers internationally, in two book collections, and in downloadable apps. It was featured on the Canadian television show Dragons' Den on November 24, 2010.

Source: Wikipedia · CC BY-SA 3.0

The Story

This Victoria, BC, man thinks he can make a fortune from his new puzzle which he hopes will be the next Sudoku.

The Pitch on Dragons' Den Canada

str8ts appeared on Dragons' Den Canada (Season 5, Episode 8) in 2010. Jeff Widderich pitched the product to the Dragons. Asked 50K for 5% royalty.

Where they are now: Outcome not recorded on CBC archive.

Frequently Asked Questions

Is str8ts still in business?
Outcome not recorded on CBC archive.
Who founded str8ts?
str8ts was founded by Jeff Widderich.
Did str8ts get a deal on Dragons' Den Canada?
Yes — Asked 50K for 5% royalty.
Where can I buy str8ts?
str8ts is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

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