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About Sweetness
Sweetness is a basic taste most commonly perceived when eating foods rich in sugar. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketones, and sugar alcohols. Some are sweet at very low concentrations, allowing their use as non-caloric sugar substitutes. Such non-sugar sweeteners include saccharin, aspartame, sucralose and stevia.
Chris Goodrow and Kristy Goodrow from Edmonton present their cookie colouring kits with edible markers.
The Pitch on Dragons' Den Canada
Sweetness appeared on Dragons' Den Canada (Season 17, Episode 9) in 2022.
Chris Goodrow and Kristy Goodrow pitched the product to the Dragons.
Asked 300K for 10%.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is Sweetness still in business?
Outcome not recorded on CBC archive.
Who founded Sweetness?
Sweetness was founded by Chris Goodrow and Kristy Goodrow.
Did Sweetness get a deal on Dragons' Den Canada?
Yes — Asked 300K for 10%.
Where can I buy Sweetness?
Sweetness is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
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