The Automatic
🍁 Dragons' Den Canada · Season 5, Episode 9 · 2010

The Automatic

This Russell, MB, man plans to revolutionize the fishing industry with his hands-free rod

Founder: Steven Morris Category: Outdoors
Asked 250K for 25%

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About The Automatic

The Automatic (also known as The Automatic Automatic in the U.S.) were a Welsh rock band. The band's final lineup was composed of Robin Hawkins on vocals, bass and synthesisers, James Frost on guitar, synthesisers and backing vocals, Iwan Griffiths on drums and Paul Mullen on vocals, guitar and synthesiser. Mullen joined after the departure of Alex Pennie, who provided synthesiser, percussion and vocals. Signing to a deal between B-Unique Records and Polydor Records in 2005, the band released their platinum selling debut Not Accepted Anywhere in 2006, which spawned three UK top 40 singles – "Raoul", "Recover" and "Monster". The band released their second album This Is A Fix accompanied by only one single, "Steve McQueen" in 2008, which due to a dispute between the band's labels – B-Unique and Polydor – was plagued with distributional and promotional problems.

Source: Wikipedia · CC BY-SA 2.0

The Story

This Russell, MB, man plans to revolutionize the fishing industry with his hands-free rod.

The Pitch on Dragons' Den Canada

The Automatic appeared on Dragons' Den Canada (Season 5, Episode 9) in 2010. Steven Morris pitched the product to the Dragons. Asked 250K for 25%.

Where they are now: Outcome not recorded on CBC archive.

Frequently Asked Questions

Is The Automatic still in business?
Outcome not recorded on CBC archive.
Who founded The Automatic?
The Automatic was founded by Steven Morris.
Did The Automatic get a deal on Dragons' Den Canada?
Yes — Asked 250K for 25%.
Where can I buy The Automatic?
The Automatic is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Dragons' Den Canada

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