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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Andrew Applebaum from Richmond Hill, ON hopes the Dragons want a taste of his takeout cereal bar.
The Pitch on Dragons' Den Canada
The Cereal Bar appeared on Dragons' Den Canada (Season 2, Episode 9) in 2007. Andrew Applebaum pitched the product to the Dragons. Asked 350K for 25%.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is The Cereal Bar still in business?
Outcome not recorded on CBC archive.
Who founded The Cereal Bar?
The Cereal Bar was founded by Andrew Applebaum.
Did The Cereal Bar get a deal on Dragons' Den Canada?
Yes — Asked 350K for 25%.
Where can I buy The Cereal Bar?
The Cereal Bar is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den Canada
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