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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Cesario Ginjo from Toronto, ON wants to build a national brand of flower retailers and distributors.
The Pitch on Dragons' Den Canada
What A Bloom appeared on Dragons' Den Canada (Season 3, Episode 6) in 2008. Cesario Ginjo pitched the product to the Dragons. Asked 500K for 30%.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is What A Bloom still in business?
Outcome not recorded on CBC archive.
Who founded What A Bloom?
What A Bloom was founded by Cesario Ginjo.
Did What A Bloom get a deal on Dragons' Den Canada?
Yes — Asked 500K for 30%.
Where can I buy What A Bloom?
What A Bloom is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den Canada
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