🛒 Where to Buy
📺 Story only — not currently sold on Amazon or eBay
Search Wikishopline anyway →
Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Lilya Jogirov from Toronto, ON pitches her website that buys, sells and trades gift cards.
The Pitch on Dragons' Den Canada
Xgiftcard.ca appeared on Dragons' Den Canada (Season 2, Episode 10) in 2007. Lilya Jogirov pitched the product to the Dragons. Asked 100K for 25%.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is Xgiftcard.ca still in business?
Outcome not recorded on CBC archive.
Who founded Xgiftcard.ca?
Xgiftcard.ca was founded by Lilya Jogirov.
Did Xgiftcard.ca get a deal on Dragons' Den Canada?
Yes — Asked 100K for 25%.
Related from Dragons' Den Canada
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with CBC, Dragons' Den Canada, or any production company. Product names and trademarks are property of their respective owners.