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About Apocalypse
Apocalypse (from Ancient Greek ἀποκάλυψις (apokálupsis) 'revelation, disclosure') is a literary genre originating in Judaism in the centuries following the Babylonian exile (597–587 BCE) but persisting in Christianity and Islam. In apocalypse, a supernatural being reveals cosmic mysteries or the past to a human intermediary. The means of mediation include dreams, visions and heavenly journeys, and they typically feature symbolic imagery drawn from the Jewish Bible, cosmological and (pessimistic) historical surveys, the division of time into periods, esoteric numerology, and claims of ecstasy and inspiration. Almost all are written under pseudonyms, claiming as author a venerated hero from previous centuries, as with the Book of Daniel, composed during the 2nd century BCE but bearing the name of the legendary Daniel from the 6th century BCE. Eschatology (from Greek eschatos, last) concerns expectations of the end of the present age. Thus, apocalyptic eschatology is the application of the apocalyptic world-view to the end of the world, when God will bring judgment to the world and save his followers.
Source: Wikipedia · Public domain
The Story
Interactive live horror entertainment
The Pitch on Dragons' Den UK
Apocalypse appeared on Dragons' Den UK (Series 7, Episode 1) in 2009. Alan Mandel Butler pitched the product to the Dragons. No deal.
Where they are now: Apocalypse's pitch failed due to the dragons citing the valuation as over-inflated and lack of return potential on the investment. Dissolved by 2010. Status: Dissolved (2010).