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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Back lotion and cream applicators
The Pitch on Dragons' Den UK
Back Beauty (BackBliss) appeared on Dragons' Den UK (Series 2, Episode 5) in 2005. Caroline Wagstaff pitched the product to the Dragons. No deal.
Where they are now: Back Beauty 's pitch failed due to the dragons citing Wagstaff's admission she was not currently pitching the product to major retailers and alleged the request for investment was premature. Terms not broadcast. Remains active. Status: Active.
Frequently Asked Questions
Is Back Beauty (BackBliss) still in business?
Back Beauty 's pitch failed due to the dragons citing Wagstaff's admission she was not currently pitching the product to major retailers and alleged the request for investment was premature. Terms not broadcast. Remains active. Status: Active.
Who founded Back Beauty (BackBliss)?
Back Beauty (BackBliss) was founded by Caroline Wagstaff.
Did Back Beauty (BackBliss) get a deal on Dragons' Den UK?
Back Beauty (BackBliss) pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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