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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Fashionable book bags
The Pitch on Dragons' Den UK
Bag a Book appeared on Dragons' Den UK (Series 8, Episode 3) in 2010. Basil and Susan Doha pitched the product to the Dragons. No deal.
Where they are now: Bag a Book's pitch failed due to the dragons deeming the product unattractive and an uptake in electronic book readers possibly seeing it redundant in use. Terms of equity not broadcast. Remains active. Status: Active.
Frequently Asked Questions
Is Bag a Book still in business?
Bag a Book's pitch failed due to the dragons deeming the product unattractive and an uptake in electronic book readers possibly seeing it redundant in use. Terms of equity not broadcast. Remains active. Status: Active.
Who founded Bag a Book?
Bag a Book was founded by Basil and Susan Doha.
Did Bag a Book get a deal on Dragons' Den UK?
Bag a Book pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Bag a Book?
Bag a Book is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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