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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
10 litres of 99%-pure oxygen in a can
The Pitch on Dragons' Den UK
Boost oxygen appeared on Dragons' Den UK (Series 10, Episode 10) in 2012. Darren Smith and Richard Booth pitched the product to the Dragons. No deal.
Where they are now: Boost oxygen's pitch failed due to the dragons struggle to determine whether it was to be sold as a sports drink or health supplement. Terms of equity not broadcast. Company appears to have since been sold in 2016 having appeared on U.S. equivalent show Shark Tank. Status: Sold (2016).
Frequently Asked Questions
Is Boost oxygen still in business?
Boost oxygen's pitch failed due to the dragons struggle to determine whether it was to be sold as a sports drink or health supplement. Terms of equity not broadcast. Company appears to have since been sold in 2016 having appeared on U.S. equivalent show Shark Tank. Status: Sold (2016).
Who founded Boost oxygen?
Boost oxygen was founded by Darren Smith and Richard Booth.
Did Boost oxygen get a deal on Dragons' Den UK?
Boost oxygen pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Boost oxygen?
Boost oxygen is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
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