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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Indicator lights for bicycles
The Pitch on Dragons' Den UK
Brighter Bikes appeared on Dragons' Den UK (Series 16, Episode 7) in 2018. Steven Ransom pitched the product to the Dragons. £90K for 25% — Deborah Meaden and Peter Jones.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Brighter Bikes still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Brighter Bikes?
Brighter Bikes was founded by Steven Ransom.
Did Brighter Bikes get a deal on Dragons' Den UK?
Yes — £90K for 25% — Deborah Meaden and Peter Jones.
Where can I buy Brighter Bikes?
Brighter Bikes is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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