Chilly Billy
🐉 Dragons' Den UK · Series 6, Episode 2 · 2008

Chilly Billy

Founder: Jeremy and Alexia Benson Category: Other
No deal

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Chilly Billy

William Robert Cardille (December 10, 1928 – July 21, 2016), also known as "Chilly Billy", was an American broadcast personality from Pittsburgh, Pennsylvania. He was well known to regional viewers as a late-night horror host, but is perhaps more widely remembered for his appearance in George A. Romero's landmark zombie film Night of the Living Dead (1968), portraying a fictional version of himself; he also appeared as himself in the 1990 remake.

Source: Wikipedia · Public domain

The Story

Fruit made ice lolly

The Pitch on Dragons' Den UK

Chilly Billy appeared on Dragons' Den UK (Series 6, Episode 2) in 2008. Jeremy and Alexia Benson pitched the product to the Dragons. No deal.

Where they are now: Chilly Billy's pitch failed due to the dragons citing ice cream markets to be difficult to create profit whilst also noting Benson's high production cost. Terms of equity not broadcast. Remains active. Status: Active.

Frequently Asked Questions

Is Chilly Billy still in business?
Chilly Billy's pitch failed due to the dragons citing ice cream markets to be difficult to create profit whilst also noting Benson's high production cost. Terms of equity not broadcast. Remains active. Status: Active.
Who founded Chilly Billy?
Chilly Billy was founded by Jeremy and Alexia Benson.
Did Chilly Billy get a deal on Dragons' Den UK?
Chilly Billy pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Chilly Billy?
Chilly Billy is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

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