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The Story
Chocolates designed on photographs
The Pitch on Dragons' Den UK
Chocpix appeared on Dragons' Den UK (Series 2, Episode 4) in 2005. Francesco Lia pitched the product to the Dragons. No deal.
Where they are now: Chocpix's pitch failed due to the dragons citing the chocolates were easily visible despite being marketed as only being visible in nightlight, as well as Lia's admission that only certain types of chocolate could be used. Terms not broadcast. Dissolved by 2008. Status: Dissolved (2008).
Frequently Asked Questions
Is Chocpix still in business?
Chocpix's pitch failed due to the dragons citing the chocolates were easily visible despite being marketed as only being visible in nightlight, as well as Lia's admission that only certain types of chocolate could be used. Terms not broadcast. Dissolved by 2008. Status: Dissolved (2008).
Who founded Chocpix?
Chocpix was founded by Francesco Lia.
Did Chocpix get a deal on Dragons' Den UK?
Chocpix pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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