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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Sofa chair incorporated with exercise tools
The Pitch on Dragons' Den UK
Easy X Chair appeared on Dragons' Den UK (Series 3, Episode 2) in 2006. Peter Ashley pitched the product to the Dragons. No deal.
Where they are now: Easy X Chair's pitch failed due to the dragons' disbelief in the chair's appearance and wide-range use for exercise. Ashley later redesigned the concept for the equipment to be attached to any form of seating.
Frequently Asked Questions
Is Easy X Chair still in business?
Easy X Chair's pitch failed due to the dragons' disbelief in the chair's appearance and wide-range use for exercise. Ashley later redesigned the concept for the equipment to be attached to any form of seating.
Who founded Easy X Chair?
Easy X Chair was founded by Peter Ashley.
Did Easy X Chair get a deal on Dragons' Den UK?
Easy X Chair pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Easy X Chair?
Easy X Chair is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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