ElectroExpo (renamed Chocbox)
🐉 Dragons' Den UK · Series 5, Episode 8 · 2007

ElectroExpo (renamed Chocbox)

Founder: Peter Moule Category: Tech & Electronics
£150K for 32% — Duncan Bannatyne & James Caan

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

The Story

Plastic housing that protects cable connections

The Pitch on Dragons' Den UK

ElectroExpo (renamed Chocbox) appeared on Dragons' Den UK (Series 5, Episode 8) in 2007. Peter Moule pitched the product to the Dragons. £150K for 32% — Duncan Bannatyne & James Caan.

Where they are now: Got the deal on-air. Status: Active.

Frequently Asked Questions

Is ElectroExpo (renamed Chocbox) still in business?
Got the deal on-air. Status: Active.
Who founded ElectroExpo (renamed Chocbox)?
ElectroExpo (renamed Chocbox) was founded by Peter Moule.
Did ElectroExpo (renamed Chocbox) get a deal on Dragons' Den UK?
Yes — £150K for 32% — Duncan Bannatyne & James Caan.
Where can I buy ElectroExpo (renamed Chocbox)?
ElectroExpo (renamed Chocbox) is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

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