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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Gambling competition service offering user chosen prizes as rewards.
The Pitch on Dragons' Den UK
Elite Competitions appeared on Dragons' Den UK (Series 16, Episode 10) in 2018. James Heaton and Alex Beckett pitched the product to the Dragons. £50K for 25% — Tej Lalvani and Touker Suleyman.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Elite Competitions still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Elite Competitions?
Elite Competitions was founded by James Heaton and Alex Beckett.
Did Elite Competitions get a deal on Dragons' Den UK?
Yes — £50K for 25% — Tej Lalvani and Touker Suleyman.
Related from Dragons' Den UK
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