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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Protein nutritional supplements
The Pitch on Dragons' Den UK
Elite Sport appeared on Dragons' Den UK (Series 2, Episode 3) in 2005. Shaz Agar pitched the product to the Dragons. No deal.
Where they are now: Elite Sport's pitch failed due to the dragons citing Agar's reluctance to distribute outside his own company and felt Agar needed more than what he had pitched for. Terms of equity not broadcast.
Frequently Asked Questions
Is Elite Sport still in business?
Elite Sport's pitch failed due to the dragons citing Agar's reluctance to distribute outside his own company and felt Agar needed more than what he had pitched for. Terms of equity not broadcast.
Who founded Elite Sport?
Elite Sport was founded by Shaz Agar.
Did Elite Sport get a deal on Dragons' Den UK?
Elite Sport pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Elite Sport?
Elite Sport is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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