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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Duvets and mattresses made from eucalyptus
The Pitch on Dragons' Den UK
Ethical Bedding appeared on Dragons' Den UK (Series 20, Episode 4) in 2023. James Higgins pitched the product to the Dragons. Offered £150K for 50% by Touker Suleyman — rejected by entrepreneur.
Where they are now: Entrepreneur turned down the dragons' offer. Status: Active.
Frequently Asked Questions
Is Ethical Bedding still in business?
Entrepreneur turned down the dragons' offer. Status: Active.
Who founded Ethical Bedding?
Ethical Bedding was founded by James Higgins.
Did Ethical Bedding get a deal on Dragons' Den UK?
Yes — Offered £150K for 50% by Touker Suleyman — rejected by entrepreneur.
Where can I buy Ethical Bedding?
Ethical Bedding is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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