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About Family Secret
A family secret can be defined as "events or information that members hide from each other or those outside the family." Family secrets can be shared by the whole family, by some family members or kept by an individual member of the family. Anecdotally, family secrets may be accepted as a form of preventing others from experiencing unnecessary pain or even maintain a family's reputation. The effects of keeping a family secret can have positive or negative impacts on individuals involved, although it has remained a subject of much debate. Despite the negative implications and associations of holding a family secret, many believe the act is beneficial and even a necessary function of maintaining familial and interpersonal relationships. The act of with-holding or differentially sharing information is also linked to the setting of boundaries and alliances which underscore the structures of relational systems.
Source: Wikipedia · Public domain
The Story
Asian snacks and cooking ingredients
The Pitch on Dragons' Den UK
Family Secret appeared on Dragons' Den UK (Series 18, Episode 4) in 2021. Sandeep Mudhar pitched the product to the Dragons. No deal.
Where they are now: Family Secret's pitch failed due to the dragons' concern over the branding and felt under-whelmed with Mudhar's vision for the business. Remains active. Status: Active.
