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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Eco-friendly fire burning alternative
The Pitch on Dragons' Den UK
Firemizer appeared on Dragons' Den UK (Series 16, Episode 14) in 2019. Brian Irvine pitched the product to the Dragons. No deal.
Where they are now: Firemizer's pitch failed due to the dragons citing a large amount of money had already been spent on repackaging and rebranding based on consumer feedback, whilst also noting the production of the material was not eco-friendly. Remains active. Status: Active.
Frequently Asked Questions
Is Firemizer still in business?
Firemizer's pitch failed due to the dragons citing a large amount of money had already been spent on repackaging and rebranding based on consumer feedback, whilst also noting the production of the material was not eco-friendly. Remains active. Status: Active.
Who founded Firemizer?
Firemizer was founded by Brian Irvine.
Did Firemizer get a deal on Dragons' Den UK?
Firemizer pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Firemizer?
Firemizer is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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