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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Floatation therapy tanks
The Pitch on Dragons' Den UK
Floataway appeared on Dragons' Den UK (Series 5, Episode 5) in 2007. Virginia and Colin Stanwell-Smith pitched the product to the Dragons. No deal.
Where they are now: Floataway's pitch failed due to the entrepreneurs reluctance to offer part of their manufacturing business as well as the one pitched, whilst the dragons were unimpressed with the model. Company appears to have been sold by 2013. Status: Sold (2013).
Frequently Asked Questions
Is Floataway still in business?
Floataway's pitch failed due to the entrepreneurs reluctance to offer part of their manufacturing business as well as the one pitched, whilst the dragons were unimpressed with the model. Company appears to have been sold by 2013. Status: Sold (2013).
Who founded Floataway?
Floataway was founded by Virginia and Colin Stanwell-Smith.
Did Floataway get a deal on Dragons' Den UK?
Floataway pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Floataway?
Floataway is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
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