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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Home appliances retailer, including clothes steamer
The Pitch on Dragons' Den UK
Fridja appeared on Dragons' Den UK (Series 13, Episode 1) in 2015. Ben Fridja pitched the product to the Dragons. £70K for 25% — Deborah Meaden and Nick Jenkins.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Fridja still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Fridja?
Fridja was founded by Ben Fridja.
Did Fridja get a deal on Dragons' Den UK?
Yes — £70K for 25% — Deborah Meaden and Nick Jenkins.
Related from Dragons' Den UK
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