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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Grave and cemetery maintenance service
The Pitch on Dragons' Den UK
Graceful Graves appeared on Dragons' Den UK (Series 22, Episode 12) in 2025. Jay McGregor pitched the product to the Dragons. No deal.
Where they are now: Graceful Graves’ pitch failed due to the dragon’s uncomfortability at profiting from customers' grief and the cost of the monthly subscriptions. Remains active. Status: Active.
Frequently Asked Questions
Is Graceful Graves still in business?
Graceful Graves’ pitch failed due to the dragon’s uncomfortability at profiting from customers' grief and the cost of the monthly subscriptions. Remains active. Status: Active.
Who founded Graceful Graves?
Graceful Graves was founded by Jay McGregor.
Did Graceful Graves get a deal on Dragons' Den UK?
Graceful Graves pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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