Honest Mobile
🐉 Dragons' Den UK · Series 22, Episode 14 · 2025

Honest Mobile

Founder: Andy Aitken and Joshua Mihill Category: Other
£110K for 4.5% — Steven Bartlett and Deborah Meaden

🛒 Where to Buy

Affiliate links · Last verified 2026-05-22 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Honest Mobile

Honest Mobile is a mobile virtual network operator (MVNO) based in the United Kingdom. Founded in 2018 by Andy Aitken and Josh Mihill, the company is known for its focus on sustainability, customer loyalty, and the use of new eSIM technology. Their primary service currently operates on the Three UK network infrastructure.

Source: Wikipedia · CC BY-SA 4.0

The Story

eSim mobile phone network searches

The Pitch on Dragons' Den UK

Honest Mobile appeared on Dragons' Den UK (Series 22, Episode 14) in 2025. Andy Aitken and Joshua Mihill pitched the product to the Dragons. £110K for 4.5% — Steven Bartlett and Deborah Meaden.

Where they are now: On-air: signed. After filming: TBC. Status: Active.

Frequently Asked Questions

Is Honest Mobile still in business?
On-air: signed. After filming: TBC. Status: Active.
Who founded Honest Mobile?
Honest Mobile was founded by Andy Aitken and Joshua Mihill.
Did Honest Mobile get a deal on Dragons' Den UK?
Yes — £110K for 4.5% — Steven Bartlett and Deborah Meaden.
Where can I buy Honest Mobile?
Honest Mobile is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Dragons' Den UK

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