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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Eco-friendly alternative drinking straw preventing overflow of ice
The Pitch on Dragons' Den UK
Icebloc appeared on Dragons' Den UK (Series 18, Episode 1) in 2021. Adrian Potter pitched the product to the Dragons. No deal.
Where they are now: Icebloc's pitch failed due to the dragons' concern that the product encouraged the use of straws and would increase pollution of waste. The terms of money and equity requested were not broadcast. Remains active. Status: Active.
Frequently Asked Questions
Is Icebloc still in business?
Icebloc's pitch failed due to the dragons' concern that the product encouraged the use of straws and would increase pollution of waste. The terms of money and equity requested were not broadcast. Remains active. Status: Active.
Who founded Icebloc?
Icebloc was founded by Adrian Potter.
Did Icebloc get a deal on Dragons' Den UK?
Icebloc pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Icebloc?
Icebloc is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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