🛒 Where to Buy
🛒 Compare prices on Wikishopline →
Or browse alternatives:
Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
About Itsa
Itsa (Arabic: أطسا, from Coptic: ⲧⲥⲏ, lit. 'the place') is a city and a Markaz in the Faiyum Governorate, Egypt. The city is located south of Faiyum. Its population was estimated at 773,167 people in 2021.
Source: Wikipedia · CC BY 2.0
The Story
Beach bag extending into a towel
The Pitch on Dragons' Den UK
Itsa appeared on Dragons' Den UK (Series 3, Episode 3) in 2006. David and Sarah Glashan pitched the product to the Dragons. No deal.
Where they are now: Itsa's pitch failed due to the dragons criticising the company's valuation and believing the product was easily replicated. Company went on to win the Double Gold Award at the British Invention Show and remains active. Status: Active.
Frequently Asked Questions
Is Itsa still in business?
Itsa's pitch failed due to the dragons criticising the company's valuation and believing the product was easily replicated. Company went on to win the Double Gold Award at the British Invention Show and remains active. Status: Active.
Who founded Itsa?
Itsa was founded by David and Sarah Glashan.
Did Itsa get a deal on Dragons' Den UK?
Itsa pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Itsa?
Itsa is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.