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The Story
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The Pitch on Dragons' Den UK
JNCK Bakery appeared on Dragons' Den UK (Series 23, Episode 4) in 2026. Alex and Sean Brassill pitched the product to the Dragons. No deal.
Where they are now: JNCK Bakery’s pitch failed due to the dragons citing high net losses and overall dissatisfaction with the taste and branding. Company in liquidation as of 2025. Status: Liquidation (2025).
Frequently Asked Questions
Is JNCK Bakery still in business?
JNCK Bakery’s pitch failed due to the dragons citing high net losses and overall dissatisfaction with the taste and branding. Company in liquidation as of 2025. Status: Liquidation (2025).
Who founded JNCK Bakery?
JNCK Bakery was founded by Alex and Sean Brassill.
Did JNCK Bakery get a deal on Dragons' Den UK?
JNCK Bakery pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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