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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Gourmet West African cuisines
The Pitch on Dragons' Den UK
Jollof Box appeared on Dragons' Den UK (Series 16, Episode 7) in 2018. Matthew and Sade Howell pitched the product to the Dragons. No deal.
Where they are now: Jollof Box's pitch failed due to the dragons' concerns over the business operating just from one kitchen and lack of clarity on the plans of expansion. Remains active. Status: Active.
Frequently Asked Questions
Is Jollof Box still in business?
Jollof Box's pitch failed due to the dragons' concerns over the business operating just from one kitchen and lack of clarity on the plans of expansion. Remains active. Status: Active.
Who founded Jollof Box?
Jollof Box was founded by Matthew and Sade Howell.
Did Jollof Box get a deal on Dragons' Den UK?
Jollof Box pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Jollof Box?
Jollof Box is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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