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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Whistle alert for bicycles
The Pitch on Dragons' Den UK
London Whistle appeared on Dragons' Den UK (Series 7, Episode 2) in 2009. Peter Giles and Bhjata pitched the product to the Dragons. No deal.
Where they are now: London Whistle's pitch failed due to the dragons' disbelief that the product stood out over current products. Terms of equity not broadcast.
Frequently Asked Questions
Is London Whistle still in business?
London Whistle's pitch failed due to the dragons' disbelief that the product stood out over current products. Terms of equity not broadcast.
Who founded London Whistle?
London Whistle was founded by Peter Giles and Bhjata.
Did London Whistle get a deal on Dragons' Den UK?
London Whistle pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy London Whistle?
London Whistle is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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