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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Holder for lighters on cigarette packets
The Pitch on Dragons' Den UK
Pixi Lighter Holder appeared on Dragons' Den UK (Series 2, Episode 3) in 2005. Will Downing pitched the product to the Dragons. No deal.
Where they are now: Will Downing's pitch failed due to the dragons' concerns over investing in tobacco products whilst also ridiculing Downing's motive to donate 10% of his profits to a cancer charity. Terms not broadcast.
Frequently Asked Questions
Is Pixi Lighter Holder still in business?
Will Downing's pitch failed due to the dragons' concerns over investing in tobacco products whilst also ridiculing Downing's motive to donate 10% of his profits to a cancer charity. Terms not broadcast.
Who founded Pixi Lighter Holder?
Pixi Lighter Holder was founded by Will Downing.
Did Pixi Lighter Holder get a deal on Dragons' Den UK?
Pixi Lighter Holder pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Pixi Lighter Holder?
Pixi Lighter Holder is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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