🛒 Where to Buy
📺 Story only — not currently sold on Amazon or eBay
Search Wikishopline anyway →
Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Premier scientific artwork
The Pitch on Dragons' Den UK
Play DNA appeared on Dragons' Den UK (Series 11, Episode 8) in 2014. Dr Samantha Decombel and Dr Stuart Grice pitched the product to the Dragons. No deal.
Where they are now: Fitness Genes' pitch failed due to the dragons not understanding why DNA was the main subject of the paintings, subsequently citing the market as restricted. Terms not broadcast. Dissolved by 2016. Status: Dissolved (2016).
Frequently Asked Questions
Is Play DNA still in business?
Fitness Genes' pitch failed due to the dragons not understanding why DNA was the main subject of the paintings, subsequently citing the market as restricted. Terms not broadcast. Dissolved by 2016. Status: Dissolved (2016).
Who founded Play DNA?
Play DNA was founded by Dr Samantha Decombel and Dr Stuart Grice.
Did Play DNA get a deal on Dragons' Den UK?
Play DNA pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.