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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Homemade cakes with a twist
The Pitch on Dragons' Den UK
ProperMaid appeared on Dragons' Den UK (Season 10, Episode Xmas) in 2012. Allison Whitmarsh pitched the product to the Dragons. 25% — Deborah Meaden.
Where they are now: Got the deal on-air. Status: Dissolved (2019).
Frequently Asked Questions
Is ProperMaid still in business?
Got the deal on-air. Status: Dissolved (2019).
Who founded ProperMaid?
ProperMaid was founded by Allison Whitmarsh.
Did ProperMaid get a deal on Dragons' Den UK?
Yes — 25% — Deborah Meaden.
Where can I buy ProperMaid?
ProperMaid is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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