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About PUA Training
Pickup artists (PUAs) are a group of predominantly heterosexual men whose goal is to seduce women using psychological manipulation referred to as "game". PUAs often refer to themselves as the seduction community or the pickup community.
The rise of "seduction science", "game", or "studied charisma" has been attributed to modern forms of dating and social norms between sexes which have developed from a perceived increase in the equality of women in Western society and changes to traditional gender roles. Commentators in the media have described "game" as harassing, as well as sexist or misogynistic.
PUA Training appeared on Dragons' Den UK (Series 7, Episode 4) in 2009.
Richard La Ruina and Kezia Noble pitched the product to the Dragons.
No deal.
Where they are now: Richard La Ruina's pitch failed due to the dragons uncomfortability with the business model and finding the pitch comical. Terms of equity not broadcast. Company was dissolved in 2015. Status: Dissolved (2015).
Frequently Asked Questions
Is PUA Training still in business?
Richard La Ruina's pitch failed due to the dragons uncomfortability with the business model and finding the pitch comical. Terms of equity not broadcast. Company was dissolved in 2015. Status: Dissolved (2015).
Who founded PUA Training?
PUA Training was founded by Richard La Ruina and Kezia Noble.
Did PUA Training get a deal on Dragons' Den UK?
PUA Training pitched on Dragons' Den UK but didn't strike a deal: No deal.
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