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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Outdoor exercise machine combining rowing and cycling
The Pitch on Dragons' Den UK
Road Rower appeared on Dragons' Den UK (Series 20, Episode 3) in 2023. Rupert Cattell pitched the product to the Dragons. No deal.
Where they are now: Road Rower's pitch failed due to the dragons' concerns over the size of the target market and cited a high RRP. Remains active. Status: Active.
Frequently Asked Questions
Is Road Rower still in business?
Road Rower's pitch failed due to the dragons' concerns over the size of the target market and cited a high RRP. Remains active. Status: Active.
Who founded Road Rower?
Road Rower was founded by Rupert Cattell.
Did Road Rower get a deal on Dragons' Den UK?
Road Rower pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Road Rower?
Road Rower is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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