🛒 Where to Buy
🛒 Compare prices on Wikishopline →
Or browse alternatives:
Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Wooden sticks for dogs
The Pitch on Dragons' Den UK
Safestix appeared on Dragons' Den UK (Series 9, Episode 7) in 2011. Paul Blair pitched the product to the Dragons. No deal.
Where they are now: Safestix's pitch failed due to the dragons' belief that Blair had invested too much money in manufacturing as opposed to relying on royalties. Terms of equity not broadcast. Remains active. Status: Active.
Frequently Asked Questions
Is Safestix still in business?
Safestix's pitch failed due to the dragons' belief that Blair had invested too much money in manufacturing as opposed to relying on royalties. Terms of equity not broadcast. Remains active. Status: Active.
Who founded Safestix?
Safestix was founded by Paul Blair.
Did Safestix get a deal on Dragons' Den UK?
Safestix pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Safestix?
Safestix is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.