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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Elasticated girdle for pregnant women
The Pitch on Dragons' Den UK
Seraphina appeared on Dragons' Den UK (Series 5, Episode 8) in 2007. Peter Caddick and Deborah Coates pitched the product to the Dragons. No deal.
Where they are now: Seraphina's pitch failed due to the dragons' disbelief that the product would sell to a mass market. Equity terms not broadcast. Dissolved by 2020.
Frequently Asked Questions
Is Seraphina still in business?
Seraphina's pitch failed due to the dragons' disbelief that the product would sell to a mass market. Equity terms not broadcast. Dissolved by 2020.
Who founded Seraphina?
Seraphina was founded by Peter Caddick and Deborah Coates.
Did Seraphina get a deal on Dragons' Den UK?
Seraphina pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Seraphina?
Seraphina is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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