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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Stick on patterned soles for affordable high street heels
The Pitch on Dragons' Den UK
ShoeLicks appeared on Dragons' Den UK (Series 12, Episode 9) in 2015. Charlotte King pitched the product to the Dragons. No deal.
Where they are now: ShoeLicks' pitch failed due to the dragons citing issues with the appearance of the products and concerns over users having to trim the stickers themselves. Status: Unclear.
Frequently Asked Questions
Is ShoeLicks still in business?
ShoeLicks' pitch failed due to the dragons citing issues with the appearance of the products and concerns over users having to trim the stickers themselves. Status: Unclear.
Who founded ShoeLicks?
ShoeLicks was founded by Charlotte King.
Did ShoeLicks get a deal on Dragons' Den UK?
ShoeLicks pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy ShoeLicks?
ShoeLicks is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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