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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Travel mat with detachable towel
The Pitch on Dragons' Den UK
SmartMat appeared on Dragons' Den UK (Series 10, Episode 1) in 2012. Colin and Yelena Goddard pitched the product to the Dragons. No deal.
Where they are now: SmartMat's pitch failed due to the dragons’ dissatisfaction that the detachable towel was the only unique selling point. Terms of equity not broadcast. Remains active. Status: Dissolved (2024).
Frequently Asked Questions
Is SmartMat still in business?
SmartMat's pitch failed due to the dragons’ dissatisfaction that the detachable towel was the only unique selling point. Terms of equity not broadcast. Remains active. Status: Dissolved (2024).
Who founded SmartMat?
SmartMat was founded by Colin and Yelena Goddard.
Did SmartMat get a deal on Dragons' Den UK?
SmartMat pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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