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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Paw protection for cats
The Pitch on Dragons' Den UK
Soft Paws appeared on Dragons' Den UK (Series 3, Episode 3) in 2006. Peter To pitched the product to the Dragons. No deal.
Where they are now: Soft Paws' pitch failed due to the dragons not believing the product was suitable for many pets and would not sell to a wide market. Status: Active.
Frequently Asked Questions
Is Soft Paws still in business?
Soft Paws' pitch failed due to the dragons not believing the product was suitable for many pets and would not sell to a wide market. Status: Active.
Who founded Soft Paws?
Soft Paws was founded by Peter To.
Did Soft Paws get a deal on Dragons' Den UK?
Soft Paws pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Soft Paws?
Soft Paws is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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