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The Story
A cooling backrest cushion for wheelchair users
The Pitch on Dragons' Den UK
Staels Design (wheelAIR) appeared on Dragons' Den UK (Series 15, Episode 10) in 2017. Corien Staels pitched the product to the Dragons. £75K for 30% — Peter Jones and Deborah Meaden.
Where they are now: On-air: signed. After filming: Failed. Status: Liquidation (2023).
Frequently Asked Questions
Is Staels Design (wheelAIR) still in business?
On-air: signed. After filming: Failed. Status: Liquidation (2023).
Who founded Staels Design (wheelAIR)?
Staels Design (wheelAIR) was founded by Corien Staels.
Did Staels Design (wheelAIR) get a deal on Dragons' Den UK?
Yes — £75K for 30% — Peter Jones and Deborah Meaden.
Related from Dragons' Den UK
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