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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Latex accessory for football boots
The Pitch on Dragons' Den UK
Sweetspot appeared on Dragons' Den UK (Series 1, Episode 3) in 2005. Jeffery Wheeler pitched the product to the Dragons. No deal.
Where they are now: Sweetspot's pitch failed as the dragons felt the product was too easily replicated. The proposed equity returns were not broadcast. Dissolved by 2008. Status: Dissolved (2008).
Frequently Asked Questions
Is Sweetspot still in business?
Sweetspot's pitch failed as the dragons felt the product was too easily replicated. The proposed equity returns were not broadcast. Dissolved by 2008. Status: Dissolved (2008).
Who founded Sweetspot?
Sweetspot was founded by Jeffery Wheeler.
Did Sweetspot get a deal on Dragons' Den UK?
Sweetspot pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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