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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Baby products, via party evenings and web
The Pitch on Dragons' Den UK
Truly Madly Baby appeared on Dragons' Den UK (Season 2, Episode 3) in 2005. Julie White pitched the product to the Dragons. No deal.
Where they are now: On-air: signed. After filming: Failed. Status: Dissolved (2010).
Frequently Asked Questions
Is Truly Madly Baby still in business?
On-air: signed. After filming: Failed. Status: Dissolved (2010).
Who founded Truly Madly Baby?
Truly Madly Baby was founded by Julie White.
Did Truly Madly Baby get a deal on Dragons' Den UK?
Truly Madly Baby pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Truly Madly Baby?
Truly Madly Baby is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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