🐉 Dragons' Den UK · Series 3, Episode 5 · 2006

Trunki

Ride-on suitcase for kids

Founder: Rob Law Category: Travel
No deal — Theo Paphitis famously snapped the strap mid-pitch

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Trunki

Trunki is a brand of ride-on/carry-on hand luggage for children, designed by Rob Law. The product became well-known after featuring on the UK television series Dragons' Den in 2006. Trunki has won more than a hundred product and design awards, including several from Design Week, Progressive Preschool, Mother and Baby Magazine, D & AD, children's retailer Right Start, Practical Parenting magazine and the Nick Jr. television channel.

Source: Wikipedia · see Wikimedia Commons

The Story

A wheeled animal-shaped suitcase that kids can ride and pull. The pitch went badly when a prototype strap snapped on stage — Rob built the brand without the Dragons.

The Pitch on Dragons' Den UK

Trunki appeared on Dragons' Den UK (Series 3, Episode 5) in 2006. Rob Law pitched the product to the Dragons. No deal — Theo Paphitis famously snapped the strap mid-pitch.

Where they are now: Walked away. Trunki later became a global airport icon despite the failed pitch.

Frequently Asked Questions

Is Trunki still in business?
Walked away. Trunki later became a global airport icon despite the failed pitch.
Who founded Trunki?
Trunki was founded by Rob Law.
Did Trunki get a deal on Dragons' Den UK?
Trunki pitched on Dragons' Den UK but didn't strike a deal: No deal — Theo Paphitis famously snapped the strap mid-pitch.
Where can I buy Trunki?
Trunki is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

💬 What people are saying

Real Reddit comments about Trunki — verbatim, kept on-page so you don't have to bounce around to read them.

"I’m really hoping to treat myself this year, and this bag caught my eye. The only thing is, I want a bag that I can use everyday, but won’t go out of style in like a decade (I’d like to still be able to wear it out in a few years without worrying it looks “last season” lol).…"

— r/Louisvuitton · 24 upvotes · 2026-02-07

"Hi all, What’s everyone’s experiences with taking a child’s trunki as hand luggage on an easyJet flight? Online it’s slightly over on measurements, just wanted to see what everyone else has done?"

— r/UKParenting · 2 upvotes · 2025-07-06

"Hi, we are travelling with EasyJet who say in their terms that each child is allowed up to two extra items (e.g. pram, booster seat etc) which are to be checked into the hold. I already have a Trunki for their underseat luggage, but since we are getting taxis at the other end I…"

— r/UKParenting · 1 upvotes · 2026-05-13

"Price 100 AED per piece Location Nad Al Sheba 3"

— r/dubaiclassifieds · 1 upvotes · 2026-04-21

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