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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Carp fishing baits
The Pitch on Dragons' Den UK
Urban Bait appeared on Dragons' Den UK (Series 16, Episode 3) in 2018. Terry Dempsey pitched the product to the Dragons. No deal.
Where they are now: Urban Bait's pitch failed due to the dragons' concerns over the valuation and the length of time required for the investment to be returned. Company was sold in 2022. Status: Sold (2022).
Frequently Asked Questions
Is Urban Bait still in business?
Urban Bait's pitch failed due to the dragons' concerns over the valuation and the length of time required for the investment to be returned. Company was sold in 2022. Status: Sold (2022).
Who founded Urban Bait?
Urban Bait was founded by Terry Dempsey.
Did Urban Bait get a deal on Dragons' Den UK?
Urban Bait pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Urban Bait?
Urban Bait is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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